Will A Cindy Crawford Sofa Make You a Super Model?
Here’s what’s wrong with the world today. Some people think organizing some furniture under a celebrity’s name will make the furniture look better and make people want to buy it. They might be right, but they get no points from me. No points! I just wanted to cry when I saw an ad today for her stuff. Let’s take a peek at the line of furniture “designed” by Cindy Crawford for Rooms To Go, shall we?
First of all, you’d think when you tie in with a celebrity that you’d design the furniture (or whatever) around a single point of view. Cindy Crawford is associated with the glamorous world of modeling. That makes me think chic, contemporary styles? But she also lives in California, so maybe something Southwestern. The point is to make one statement, like Contemporary and then branch out to Casual Contemporary, Seaside Contemporary, etc. For example, when you think of Martha Stewart you think of a New England, Updated Old-money look. Whether that’s your thing, it’s done well, and she mixes it up a bit.
But alas, it seems that poor Cindy is suffering from schizophrenia because sometimes she’s Mediterranean style and sometimes she’s a trailer park owner’s idea of Urban Sophisticate. I think there are about 10 different styles in her line. So what does the furniture have to do with Cindy Crawford?
They expect us to believe that she actually designed this? Yes! According to their site, Rooms To Go owner, Jeff Seaman contacted Crawford because he’d been thinking of collaborating with a celebrity, and decided on Cindy because he saw her in a watch advertisement. Did she design the watch? No. Let’s face it, he just wanted to play with Cindy Crawford.
Seaman says, “Her role is to inspire the designers, choose ideas she likes and ultimately approve materials, pieces and concepts. She also works on marketing and promotions. Working with Cindy is really a collaboration. It‚Äôs not like when you have just a celebrity sponsor name on things. She really participates.‚Äù For sure! And we’re so glad she did!
Truth be told, it sadly seems that a lot of people are glad. The Cindy Crawford line does $100 million a year in sales. I just want to bang my head against the wall. And this really has nothing to do with Cindy herself. It’s just that Jeff Seaman expects us to believe that your living room furniture was designed by a super model. I’d feel the same if it were the Paris Hilton Collection.
This furniture doesn’t look like it belongs on the catwalk. It looks like something the cat dragged in! But that’s just my little opinion. What’s yours?
2 Responses to “Will A Cindy Crawford Sofa Make You a Super Model?”
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Posted by Jennifer on July 14th, 2007 at 2:39 pm
I think you hit the nail on the head. And that’s Rooms To Go’s whole thing – No Thought Design. Some people really don’t care that much. And that’s okay.
I guess what irritates me is that Rooms To Go wanted to tie in with a celebrity – any celebrity. It didn’t matter if s/he had any taste or sense of style. He saw Cindy in a watch ad. Maybe I feel better about it if he’d seen her home featured in a shelter magazine.
There’s still no accounting for taste, but you get my point. But then we’re expected to believe that she’s an integral part of the design process. We’re not that stupid.
Where’s the creativity, or how does one develop one’s own style from picking a ‘suite’ of furniture where every piece matches the next one? I think even the occasional tables match the sofas. It seems the collection would be more for those who don’t really want to think about decorating or expressing themselves at all. “Give me #5 please.” Like ordering Chinese takeout. :)