Benjamin Moore’s Aura
Here’s some news for my fellow interior designers, painters and Paint-it-Yourselfers. Benjamin Moore recently introduced a new line of paint called Aura.
Aura uses a new technology that microscopically locks colorants into resins. Because the pigments are permanently bonded to the paint film, the colors are uniform from one gallon to the next. So, should you need to repair and repaint a wall a year after you first painted it, the color will always match. It also means that surfaces can be scrubbed without taking the paint off the wall. And that includes the matte finish.
Benjamin Moore has also created a new fan deck to work with the Aura color palette. They call it Affinity Colors. Basically, they’ve taken 144 colors from the basic Benjamin Moore line that work together in any arrangement. In my opinion it’s not quite as perfect as they claim. But I love the concept. It will come in handy for the Do-It-Yourselfer who doesn’t feel so confident choosing hues. And it will help others take a creative leap beyond one color for the walls and off-white for the trim.
