Italian appliance firm, SMEG is famous for working with Italian designers and architects. Marc Newson is the first non-Italian designer to work with the appliance company.

The new hobs and ovens designed by Marc Newson in stainless steel, glass and in 7 chromatic enamel finishes, were inspired by the desire to create something absolutely new, a look never before seen in the market. Conceived as a true synthesis of the SMEG philosophy technology with style, Newson said he wanted to bring back curved elements, which remind me of sturdy appliance designs from the 1950’s.

After analyzing the present collection of domestic products, Newson decided to begin by designing hobs and ovens – best selling products - in order to leave the strongest and most distinctive imprint on the international market.

Newson’s line for SMEG US will be available in the US in a couple of years.