How To Make the Bed with SFERRA President, Paul Hooker
Welcome back to the second part of my interview with Paul Hooker, president of SFERRA, a premier linen and beddings company. You can read the first part here. Today we’re discussing sheets and how to dress the bed.
DH: What are the benefits of purchasing from SFERRA. Do your products last longer?
PH: People spend a third of our lives between the sheets.  Shouldn’t that be a wonderful experience?  Of course, the mattress makes a huge difference, but next comes what is next to your body. And those are the sheets.  For over 118 years, we have worked with the world’s best textile artisans to create the very finished sheets in the world.
DH: What are your personal choices when it comes to making up the bed? Do you think white rules? Is there a special color or style combination that you especially like?
PH: I am from the Midwest, and I guess I like things rather basic.  My favorite sheet is our white Celeste, which dollar for dollar is The best Italian percale in the world.  It is chamois soft to the touch, and launders beautifully, and you just cannot get out of bed when sleeping in Celeste.  It is the largest selling item in our company, and has been since I created it in 1980.
DH: Getting a little personal here, do you prefer a top sheet or just a duvet?
SH: I prefer to sleep with a bottom fitted sheet and a duvet only, no top sheet.  The top of the duvet cover generally has some texture (matelasse for example) and the bottom is our Celeste percale.  I don’t use a top sheet, preferring the freedom of just a duvet. It is what you find in most hotels in Europe.
DH: What’s your favorite way to style a bed? For example, decorative pillows in front of sleeping pillows, with a folded duvet?
PH: There are so many ways, and none are wrong.  It totally depends on what the person likes. Generally though, you’ll sleep with a blanket and a blanket cover. Or, with a duvet and a duvet cover Рunless the duvet is folded at the end of the bed. You generally use a top sheet with both.
For pillows on a king bed, for example, we like to put 2 king pillow shams across the top, with 3 Euro shams in front of them, and then decorative pillows to accent the bed.
Tomorrow, we rounf things up with Paul’s laundry tips! Be sure to stay tuned for that. Questions for Paul? Leave them right here.
One Response to “How To Make the Bed with SFERRA President, Paul Hooker”
Avatars are randomly assigned unless you get your own
[...] Welcome to Part III of my three-part (obviously) interview with SFERRA president, Paul Hooker. This is a man who knows his yarn. You can read Part I, in which we discuss the whole thread-count issue, by following this link.  Read Part II, all about style here. [...]