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How To Shop for and Wash Sheets with SFERRA’s Paul Hooker

Welcome to Part III of my three-part (obviously) interview with SFERRA president, Paul Hooker. This is a man who knows his yarn. You can read Part I, in which we discuss the whole thread-count issue, by following this link.  Read Part II, all about style here.

Paul and I ended out discussion with some dirty talk. How to wash the sheets, that is. He’s got a few tips on shopping as well.

sferra1DH: Is it important to wash linens with special detergent?

PH: What you have to watch for in detergent is chlorine bleach.  Chlorine bleach kills cotton fabric.  It not only yellows the fabric, but it breaks down the fibers, causing the sheets to have a shorter life. They pill and rip more easily. There are many good detergents on the market. Just avoid any that contain chlorine bleach. Use an oxygen bleach instead. We have a page on our site dedicated to this subject.

sferra2

DH: I iron my sheets, which has spoiled me forever. What makes an ironed sheets feel so much better?

PH: It brings out the crispness of the cotton or linen of the sheet.  The same way a nicely pressed piece of clothing becomes the person, the nicely pressed cotton or linen makes one feel “extra special” when crawling into bed.  It could also have something to do with the fact that extra attention was given to get this fabric just right.

sferra3Paul’s Tips on How to Buy and Wash Bed Linens

  • Educate yourself about the various types of sheets. Do you want percale or sateen?  A specialty store can tell and show you the difference.
  • Know and trust the merchant who is selling you the sheets.  If it sounds too good to be true, it generally is.  Will they stand behind their product?  Have they been in business a long time?  Will they be there tomorrow?  Those who have a long history tend to take the business more seriously, and offer better quality than others.  Sometimes price leads the way. If it doesn’t, shop at a specialty store that carries the best quality possible.

More shopping tips and all about washing after the jump. (more…)

My turn! Read All About How My Interior Design Career Began

I guess this is interview week here at Design Hole. Design Style Guide interviewed me about my career, how I got started, and about my thoughts on interior design. You can read all about it by following this link.mens-loungeYou can also see some photos from my portfolio, which I’m finally pulling together. Yay! I’d like to say thanks to Design Style Guide for the opportunity to let me talk about myself. :-)

My interview at Housewears

Jillian, the writer of the design blog, Housewears, interviewed me a few days ago and wrote a lovely post. If you’re interested in reading about my work as a designer, hop on over and read the interview here.

housewears

Thanks, Jillian!

Getting to Know the Top: Nathan Thomas Exclusive

Loft Life, the newcomer to the world of shelter magazines, published an interview with this season’s winner of Top Design, Nathan Thomas. Read on!

From the start of this season’s Top Design, one designer stuck out as the obvious front-runner to us. With stints at Alexandra Champalimaud & Associates and Nathan Egan Interiors, New York-based designer Nathan Thomas displayed an approach to design that would enhance any loft. Following a well-deserved win on the Bravo series, he has now launched his own eponymous design firm, Nathan Thomas Studios.

We had the opportunity to ask this season’s Top Design winner a few questions about his artistic sensibility.

LoftLife: First things first: Season One’s finale was a loft challenge and you were tasked with a nondescript townhouse. Which kind of space do you prefer to work with?

Nathan Thomas: In comparing both finale spaces, the loft of Season One and the townhouse of Season Two, I would have to say that the loft speaks to me more in a designer’s vocabulary versus a townhouse. I find the architecture of cast iron or old warehouse with soaring windows to be full of personality and possibility.

The bones of a real loft space are historical, and conjure up ideas of modernity and sophistication. I tend to view architecture of the late 19th century and its prospects of re-purpose as so relevant today. Although I was very happy with outcome of my town home in the finale, I feel I only achieved that by channeling an idea of a more architectural spirit. It was a builder’s home, void of character and personality. This is the true test of a designer/decorator, however. The ability to look beyond what may be a dull and vacant space and transform that into something special and unique.

LL: Your artwork tends to be such a striking focal point. What draws you to a piece? When do you work it into the design process, at the beginning or the end?

NT: When decorating interior spaces, whether they be commercial, residential, private, or public, artwork plays such a crucial role in the outcome and total package. I have always been deeply connected to art and have never felt like a room should be designed around art. Rather, the art is the piece de la resistance, the bonus, the firework!

Read the rest here.

Dwell Interview with Patrizia Moroso

There’s a fun interview with Moroso owner, Patrizia Moroso over at Dwell’s Blog. Patrizia is the brains behind this cutting edge Italian furniture company. The world’s most talented designers line up to work for them. She has a good eye for new talent, too. At last year’s Salone, Moroso premiered work from Patricia Urquiola, Ron Arad, and newcomers Nipa Doshi and Jonathan Levien.

Here’s the start of the interview:

Creative director of the storied Italian furniture manufacturer Moroso, Patrizia Moroso was in San Francisco on Thursday morning at the Dzine showroom to chat with the press about the history of her company—founded by her parents outside Milan in the 1950s—and what we can expect in the future.

A disarming, unpretentious woman, Moroso chattering about this Parisian showroom or that trip to India or how this is her first ever visit to San Francisco. Dressed in a colorful top, loose pants and flat shoes, with short burgundy hair and chunky glasses, she looked like any Italian mother and seemed at greater ease than the bubble skirted, pastel tied and perilously high heeled in attendance. We spoke after things quieted down and I found her pleasant, personable, and happy to chat.

To read the rest of the interview, scoot over to the Dwell blog here.

Color Expert, Sonu Mathew, Talks About Aura

Here’s the final chapter of the interview with Senior Manager of Color & Design at Benjamin Moore, Sonu Mathew. Today’s subject? Benjamin Moore’s new product, Aura.

Design Hole: What makes Aura special and why should customers be excited about it?

Sonu Mathew: To begin with, resin is the “glue” that binds the liquid together.  Benjamin Moore is distinctive in that it makes its own resin.  The secret to Aura’s technological advance is the all-waterborne colorant system which Benjamin Moore created – Aura, the paint, only becomes whole once the colorant is added.

Aura is quite simply the finest paint we’ve ever made- and considering we’re celebrating our 125th anniversary, that’s saying a great deal in our perspective.  Aura relies on a proprietary technology that our technology group developed over the course of three years.  In a way it’s like deciding you’re going to make the best cake the world’s ever seen, but you decide not only to make it from scratch, but to create a new combination of amazing ingredients to do so.

French Press

Our goals in developing Aura were to create a highly durable paint that can meet or even exceed federal regulations for volatile organic compound (VOC) compliance while being offered in unlimited colors. This is key because across the industry traditionally, if paint became environmentally responsible it was with some sacrifice.  We’ve developed a product that has become stronger through our technology while achieving our goals.

Design Hole: What were your goals with regard to Aura?

Sonu Mathew: We had several, such as durability. Our patented Color Lock Technology essentially allows color pigments to be “locked in” to the resin.  With our water based paint and water based colorant, the two work well together and the pigment is protected and so we end up with very usable features such as minimal color rub off and burnishing.

Essentially, you can brush up against it without worrying about color coming off the wall or leaving your mark on the wall. Durability also allows the surface to be washable and scrubbable. Also, since the color is locked in, you can touch up seamlessly after you’ve painted. The color will match perfectly.

Improved coverage was another. You’ll never use more than two coats, regardless of the color – even reds. And, if you need a second coat, the first will be dry in about an hour, so you can complete your project faster.

Inspired

Design Hole: Low VOCs was another goal wasn’t it?

Sonu Mathew: Yes. Aura has low VOCs. We looked to the West Coast, as they adhere to the most stringent regulations on VOCs and we made sure that Aura met those regulations first. VOCs are naturally occurring in our environment at all times. They’re the “off gassing” from new furniture, a new car smell, carpets, etc. Basically, our effort to reduce VOCs is similar to the reason you wouldn’t want your children around when you are using a kitchen cleaner. Clean, fresh air is what we want to linger in our environment.

Design Hole: Typically, low VOC paints are limited less saturated colors. How is Aura different?

Sonu Mathew: Where other environmentally focused paints are limited in their color choice, Aura can be made in any of our 3500 colors. A little known fact is that VOCs are measured for a can of paint before it’s tinted or colored to the color of your choice.  Essentially, when you add colorant to it, traditionally, that colorant has it’s own VOCs that are now being added to and therefore increasing the total VOC content in that can.

In other words, you may have started out being green-focused, but end up with a can of paint that has more VOCs than you anticipated. With Aura, our colorants are entirely water based and have zero VOCs, which is why we’re able to say it’s available in any color without increasing the overall VOC content of the can.

Butter Yam

Design Hole: Oil based products have such a beautiful, brushless look to them. But, due to their high VOCs, they’ll soon be a thing of the past. How does Aura compare to oil?

Sonu Mathew: No product can be an exact replica, but contractors who used Aura say it’s one of the closest alternatives on the market today.  Our various finishes from matte to semi gloss offer you the choice of luster and sheen.

Design Hole: What’s the best way to create a sense of depth to a painted surface? Can this be achieved without a special technique? In other words, does Aura have more depth than traditional latex?

Sonu Mathew: As you referenced, one way to create depth to any painted surface is to use special techniques (an entirely separate interview, indeed!).  With Aura, we created a new set of colorants all together- they are sophisticated and complex with a natural depth to them.  We also introduced a color collection called Affinity to really play up these properties in the technology.

Affinity is an amazing collection of 144 colors that are quite beautiful.  They’re what I like to call chameleon colors, because you can essentially pick any 3 of the 144 and they will (about 9 times out of 10) work together and the color formula is such that the colors shift and adapt slightly according to the colors you combine it with.  Is Wenge a plum or a chocolate?  Well, it depends on the context, so you always have a look that’s your own.

Aura has a quality about it that I’m not sure can be described in technical terms – it simply looks like it’s integrated into the wall itself and so offers a depth unlike anything I’ve seen in paint.

Design Hole: Does Aura require any special or extra prep work?

Sonu Mathew: Actually, Aura is a self-priming product.  For a minimal number of colors, we would recommend a partner primer product called Color Foundations.  However, by and large, Aura eliminates the need for priming.

Lucerne

Design Hole: Does Aura look different on the wall? For example, would an eggshell Aura finish reflect light differently than eggshell latex?

Sonu Mathew: Generally, paint will always appear differently on the wall than on a chip and depending on the sheen, you again have variations.  A couple of rules of thumb:
- A higher sheen will reflect more light off the surface and so will appear lighter than it’s lower sheen counterpart.

- When selecting a color for the interior, the color you choose will be influenced by your lighting situation and will appear slightly darker on the wall than your chip.  It helps to select an interior color against a white background.

- Alternatively, when selecting a color for the exterior, the color you choose will be influenced by natural daylight and will appear slightly lighter on the building/home than your chip.  It helps to select exterior colors against a black background.

- A trick to working well with Aura – don’t overwork or roll back into the coat that’s already drying.  Simply roll or brush once and let the paint do the rest.

Thanks Sonu for taking the time to answer all our questions over the last three days. Aura sounds amazing and I can’t wait to give it a try on my upcoming hallway project. You can read the first two posts to find out Sonu’s color forecast for 2009 and to learn about color palettes.

I’m wondering if anyone has tried Aura yet. If so, what was your experience? Send pictures!

Discussing Color Palettes With Sonu Mathew From Benjamin Moore

Last Friday, I ran the first in a three-part interview with the Senior Manager of Color & Design at Benjamin Moore, Sonu Mathew. We discussed the fine art of color forecasting, and the bold color palette they’re promoting for 2009.

Today, we’re talking about color palettes and the most popular color choices at Benjamin Moore. Here’s what Sonu had to say.

Color Palettes & Favorite Colors

Design Hole: Color palettes are a hot ticket these days. Creating them is the number one request I’m asked for in my Design Dilemmas, a regular feature on my blog. Do you have any thoughts on how this trend emerged?

Sonu Mathew: I can imagine how many people find your advice invaluable!  We’re all looking to make color our own and personalize it.  Anyone can have a red dining room, but when you pair it with an orange ceiling and copper accents, you’ve made it your own analogous scheme that will surprise your guests.  I think it has a lot to do with both self-expression and the fact that people see in fashion and auto design the power of color in context.  That same red dining room would feel entirely different if paired with pale blue table setting and camel colored upholstered chairs.  Our clients are having fun and looking to experiment to create the right “Mood” for their space.

Design Hole: What advice would you give a homeowner who wants to ensure their room colors work together? Is there a something you suggest they start with?

Sonu Mathew: Really, I always say, “Start with what you love.”  If there’s a painting, a vase, a quilt, a heritage piece such as a chest, look at the colors, textures, patterns, and finishes in that item for inspiration.  Draw from that as a starting point because at the end of the project, you have simply amplified something that you were passionate about to begin with!

Design Hole: My number one rule in decorating is to choose the paint last. If you had to create a rule, when it comes to choosing color, what would it be?

Sonu Mathew: When you select color, look at it against a primed surface (NOT against the existing color in the room) and in context with the other things that will go into that room & you’ll find the right color for you.

Design Hole: What are the best selling colors at Benjamin Moore?

Sonu Mathew: Actually our best sellers are many whites – we have 180 toned, tinted and off-whites – since so much white is used when you account for ceilings, trim and other architectural features:

The top five whites are:

Our perennial favorite collection is our 174 Historical Color Collection, which debuted in 1976 for the country’s bi-centennial and are an interpretation of the historic palettes found in historic houses under the auspices of the National Parks Service.

Our top colors start with:

A Final Question on Color Forecasting

Design Hole: Before we end today, I have a question about Color Pulse, your forecast directed to the trade. Specifically, it predicts colors 2 years into the future. What factors do you look at to create a long-term prediction?

Sonu Mathew: Color Pulse is a very special forecast that is directed exclusively to the industry because many professional projects and industry introductions require time to bring to market.  Our color and design selections in the publication revolve around year round research conducted by our North American Creative Design Team of Color & Design Professionals at Benjamin Moore.  We look at many of the factors I mentioned before in the US and abroad.

We literally attend fashion shows in France, design shows in Germany/England, or furniture shows in Italy, as well as paying attention to our own backyard and reading up on issues of the time. The influences are global and the result is local.  Our goal is to evaluate color and design introductions in global markets and anticipate what evolutions will come in the next two years.  We’ve enjoyed great success through Color Pulse over the last several years with designers coming back to purchase the upcoming forecasts.  Also, industry professionals- designers of interior design related products such as tile, carpet, laminates, etc. reference our forecast for their work.

Tomorrow Sonu and I discuss Aura – Benjamin Moore’s innovative new paint. Stay tuned!

Color Forecasting with Benjamin Moore

Sonu Mathew has a name that fits in perfectly with her position as Senior Manager of Color & Design at Benjamin Moore. Sonu is a Hindu word meaning Gold. What could be more perfect? Sonu was gracious enough to take time from her busy day to discuss a number of color-related design subjects with me.

We talked about color forecasting, an industry unto itself, and one that I find fascinating. We touched on creating color palettes and Benjamin Moore’s revolutionary new paint, Aura. I’ve divided our interview into three parts. The first topic is color forecasting, which poses the question: how do you know what colors will be hot two years down the road without using a Ouija board?

Benjamin Moore’s Sonu Mathew

Design Hole: You’re promoting really bright colors, like yellow and fuchsia. Why brights?

Sonu Mathew: We’re really promoting the idea of optimism in 2009 – It’s a year of transition in the economy and politics which will have an effect on design.  The expression of colors that embrace this transition in a positive way is what we’re excited about.

Design Hole: What areas of influence do you look at when forecasting. Does the economy play a large role? Fashion?

Sonu Mathew: When we look at trends, we look at socio-economic movements, fashion, technology, and political climates and how they all come together to create culture in society.  For example, the current down economy may influence the number of new colors a car manufacturer may be financially able to introduce in a given year.  This will likely mean fewer experimental colors and more basic neutrals.  If that’s the case, we can argue that self expression should not be lost, but reinvented in the home with a greater degree of vigor, personalization and customization.

Red is a traditional color for weddings in China. White rules the day in the West.

Each society has associations to color (i.e. red for weddings in China, white here) that you can use to stimulate a connection through color to represent what’s to come in that culture.

A more global color trend example is an entire color family like Green.  It is an easy color for the human eye to adapt to and it’s also a color that has become the representative for the ecological movement globally.  Going Green has become both figurative and literal.  Therefore, the Green Family has come to the forefront of design and has essentially become a neutral (you’ll find Wales Green in our 2009 collection to represent this).

Green works well as a neutral.Green works well as a neutral.

Also, we tend to see a rejuvenation of color in a cycle too.  What changes is the tone, value and intensity of a particular hue each time the color comes back. Lastly, sometimes technological advancements (like making synthetic processes) allow for us to discover a new color- think of mauve- and the newness of that color catches on in our culture.

Insights to the colors we’re looking at for 2009:

We find a new optimism in 2009- we are on the verge of new beginnings politically, socially and culturally speaking.  As we’re faced with changing times, we chose to embrace and experience it fully.  We express that through our color choices for 2009- they are a combination of bright colors like St. Elmo’s Fire, Peony, and Wales Green balanced by grounding colors like Ebony King, Dior Gray and Stone Brown.

Benjamin Moore's Color Projections

Benjamin Moore’s forecast is drawn from paints in their existing wheel.This palette is designed to work together.

Yellow attracts many of us- it radiates warmth and energy.  Deciding on the right yellow can be challenging.  St. Elmo’s fire is both a great transitional color and its namesake is a weather phenomenon that’s representative of a light that leads the way in times of uncertainty.  It pairs beautifully with Dior Gray for a sophisticated effect.  We’ve been seeing fashion designers play with it on runways in unique combinations like gold, silver, pink, etc.  It’s the very subtle hint of green that is the key to St. Elmo’s compatibility with these colors.

Green is easy for they eye to process and so is deemed a calming color.  Because of environmental focus, it’s also representative of nature.  Green has been gaining speed over the last 5 years and is now basically a neutral.  It goes with any color.  Wales Green is a nice variation on the acidic greens we’ve seen in the past.  It’s relaxing and fun!

Peony is that representation of Fuchsia- punchy, exciting and can be treated as a color for an accent wall or an entire room filled with dramatic influence.  It’s a blue based red and colors in this family have been associated to luxury in the past.

Design Hole: What is the goal of promoting seasonally trendy colors while still keeping in mind that homeowners will only repaint once every 5-10 years?

Sonu Mathew: We all look for transition and refreshing ideas at different times or seasons in our own lives.  By offering edited selections of color, we keep our clients up to date on what’s happening in the exciting world of color & design (tying into home fashion and accessory collections that are introduced throughout the year) while finding new and fun ways to highlight just a few of our over 3500 colors.  Inspiration can strike us at anytime and we hope to help each individual find it through our work.

It’s also important to recognize the difference between a trend and a fad. Fads are a “flash in the pan”, an idea that’s over before it begins and that leaves someone with regret.  Trends and their purpose are to be evolutionary.  You’ll see a family of color that you can certainly live with for years.  As I mentioned earlier, tone, value, intensity may shift, but the colors we select are meant to be livable.

Lastly, we find where homeowners used to be on a longer cycle, about 4-6 years between repainting, they’re now repainting every 3-5 years on average and not necessarily repainting the entire home at one time.  Rather, we work on smaller projects more regularly now.

Design Hole: How much does Benjamin Moore take climate into account when predicting popular colors? For example, bright yellow is a bold choice. Will it play well in the frozen north as well as the sunny south?

Sonu Mathew: We consider lighting in environments when suggesting colors and recognize that every situation is different.  The context of color actually plays a large part in how any given color will live in any location.  For example, when looking at our yellow, St. Elmo’s Fire, we also offer accompanying colors.  There are the brights such as Peony and Wales Green for the environment that craves a bold combination of color and there are what I call grounding colors in the selection such as Ebony King, Dior Gray, and Stone Brown that can offer a very comforting and rooted influence in combination with that same yellow.  Also, as you reference, light, even artificial, is of extreme importance.  A poorly lit interior environment is often the culprit of dissatisfaction when it comes to our spaces.

Also, we are advocating our optimistic yellow as an accent color – if you are going to paint one wall next year, consider St. Elmo’s Fire.

Stay tuned for part two of our interview on Monday! In the meantime, what top three colors would be in your color forecast? Have you seen enough newscasters wearing purple ties? Is that a trend or a fad?

Kim Vallee Interview: Part II

My buddy, Kim Vallee recently interviewed me for her entertainment and lifestyle blog. We talked about some hip places in Detroit. Here’s the beginning of the second part of the interview.

At Home with Kim Vallee (AHWKV): Which are your favorite home décor shops?

Jennifer: I enjoy:

  • Bureau of Urban Living: super cool, funky gifts, housewares, and décor
  • Mezzanine: the sell high-end European furniture and accessories
  • The League Shop: dishes, silver, accessories, and gifts
  • Vertu: vintage furniture and accessories
  • Shine: where to get cool and funky accessories

To read the rest, and learn a bit more about what’s doing in Detroit, follow this link.

My Interview with Kim Vallee

I had the pleasure of being interviewed by my blogging pal, Kim Vallee. She writes At Home With Kim Vallee, and entertainment and life-style blog. We took some time to chat about interior design and blogging. We had a long talk, which she’s turned into three separate posts. Here’s an excerpt from part one (and no, I don’t like my hair in this picture).

At Home with Kim Vallee (AHWKV): When and how did you get into blogging?

Jennifer: I’ve always loved writing and have written free-lance pieces for magazines and newspapers for years. A blog gives me the chance to pursue my love for design and my love for writing. I decided to start a blog on an impulse. I had been forced to slow down my working life due to a hip injury. One day, while I was feeling particularly cranky about it, I decided that if I couldn’t practice my craft in real life (however temporary) then I’d write about it instead. I had no long-term plan, or any plan, for that matter. Two years later, I’m still writing. I feel lucky to be a person who’s vocation is also my avocation.

Follow the link to read the rest of the interview.

Thanks Kim!

What’s Hot in Appliances: An Interview with Don Hurst

I spoke with Don Hurst today, owner of Hurst Appliance, about what’s hot in kitchen appliances. Here’s what he had to say:

DH: I know you sell high-end appliances. What brands, specifically?
Don: We carry an extensive line of products. That includes Sub Zero, Viking, Bosch, Thermador, and Miele just to name a few.

DH: What is the benefit of spending the extra money for a high-end appliance?

Don: The best answer I can give you is that people are tired of switching out appliances. The appliances from places like Home Depot aren’t built as well. The metals are lighter. A price point, and a cosmetic look drive the lower end products. But the quality just isn’t there. My customers are interested in something that will last.

Viking’s professional oven with infrared broiling

DH: Let’s talk about trends for a bit. There seems to be a lot of interest in color these days. Are customers really asking for things beyond the standard black and white?
Don: Yes. Our biggest sellers are stainless steel. It’s been strong for 7-8 years and it won’t let up any time soon. I believe stainless is here to stay because it’s so neutral.

Beyond that, we carry an Italian line called Bertazzoni, which offers real color. In fact, they get their paints from the Ferrari plant. Red is the best seller – no surprise there.

Bertazzoni’s ranges come in a wide variety of colors

Viking also offers a line in different colors. Viking blue is most popular. Beyond that, the custom panels that match the rest of the cabinetry are still very popular.

DH: What about the new technologies in cooking?
Don: When it comes to cook tops, induction is the hottest thing out right now. It’s electric, but cooks like gas. It’s very quick to heat up.

As far as ovens go, convection remains popular. There is also a pro range of gas ovens that have infrared broilers. With these there’s no mess whatsoever. And your steak comes out seared as if it were on a grill. It’s fantastic.

Liebherr Biofresh Refrigerator

DH: What about refrigeration? I noticed that you carry Liebherr.
Don: I’m very excited about the Liebherr line. They’ve created a new technology called Biofresh. It keeps meat fresh for ten days instead of three by maintaining a constant temperature just above freezing. It’s great for vegetables, too.

There are a lot of other reasons to be excited about it. For one thing, you can customize it, so you can build just what you want. And they’re coming out with a 36-inch French door style that’s the hottest thing on the market. It has a drawer below and a door above. Best of all, it costs a lot less than a Subzero. Liebherr run about $1,500 – $2,000 less.

DH: What are the big sellers?
Don: We sell a ton of Viking, Subzero and Thermador. Bosch is the best buy on the market for the dollar.

DH: Why don’t high-end appliances ever go on sale?
Don: They’re all sold everywhere for the same price. But, Bosch and Viking have packages where you save money if you buy several things.

Thanks, Don, for taking time out of your very busy day to talk to me. Hurst Appliance is located in St. Claire Shores, at 24524 Harper. Their phone number is: 586-778-8670.

Kitchen Design: An Interview with Jim Morris from Grosse Pointe’s Morris Kitchen and Bath

Jim Morris is the owner of J. W. Morris Kitchen and Bath, located in Grosse Pointe Farms, Michigan. I spoke to him recently about kitchen design. He offered up some great advice on how to go about renovating your old kitchen. Here’s what he had to say.

DH: Let’s start at the beginning. What’s your approach to kitchen design?
JM: I don’t take a whole lot of stock in the triangle thing. [This is a standard kitchen design procedure where the sink, stove and refrigerator are within a certain ratio.] We’re always working with older houses with constraints. That means we have to be more creative.

I design with function in mind first and aesthetics second. How the kitchen will work is very important.

DH: What’s the most important thing clients should think about before coming to see you?
JM: First, I recommend that they invest $30 or so in books and magazines on kitchens. Don’t dismiss a kitchen just because you don’t like the color, or a style. If you look closely, there might be things you really like. Bookmark those, or start a tear sheet file of things you really like.

Also, a client should think carefully about how they use their kitchen. What kind of appliances do they want? By that I mean do they need one oven or two? Do they want a large microwave? It is a one-cook or two-cook kitchen?


DH: What’s the biggest mistake people make?
JM: It’s more challenging to design for a client who comes in with a preconceived notion that won’t work, such as a peninsula or an eat-in kitchen. We work mostly in an area where the homes are older and space is predetermined. Getting your heart set on something without considering the reality of the space is not a great idea.


DH: What trends are you seeing?
JM: Grosse Pointe usually bypasses trends as far as the overall design goes. As I said, the homes are traditional, older homes. If a client wants a more contemporary look, we’ll do something transitional so that it fits the style of the home. We work mostly with The Grabill Cabinet Company. They have full custom and semi-custom cabinets that are really well made. About 20% of our clients might ask for a lower end cabinet like Kraft Maid.

As for counters, granites are still popular, though we’re using the honed look more and more. It’s much warmer and softer. Limestone is fantastic. I personally like Silestone, though it’s a bit more expensive. The benefit is that you never have to seal it and it always looks the same whereas natural stones can vary in color.


DH: What is the average cost of a new kitchen?
JM: A renovation involving a complete tear-out typically runs about $70,000. That might seem like a lot, but we’re also bringing everything up to code. That means new electrical and plumbing.


DH: How do you charge for your service?
JM: The initial consultations and preliminary drawings are free. After that we charge a design fee, which ranges from $500-1,500.00, depending on the size of the job.

If a client wants to hire their own contractor, I recommend that they check for references, and make sure they’re licensed and insured.


DH: Is there any interest in “building green”?
JM: Personally, I’m a green freak. I’m always taking things out of the garbage and putting them in the recycling bin. To answer your question, there are more people coming in and asking about it. But we haven’t quite turned the corner on that one really because of the added cost.

A green kitchen adds about 15% more to the cost. When you’re already spending around $70,000 that can be quite a lot more. Lyptus cabinets, for example, are 20% more than Cherry.


DH: What’s really cool when it comes to kitchens?
JM: Built-in espresso coffee makers are great. Miele has a nice one, but it’s expensive. Thermador has one that’s more reasonable.

I also really like the new technology ovens – steam ovens. GE’s Advantium ovens use halogen light and microwaves. Other companies make them, too. They cook food eight times faster than a regular oven. With families being so busy these days, any time-saver is a fantastic thing.


If you’re interested in talking to Jim, here’s some information about the company. They have been in business for over 10 years and specialize in kitchens, bathrooms, libraries, offices, and home entertainment centers. Their designers work with clients through the process of product selection, preliminary layout, and final design. You can find J W Morris Kitchen & Bath at 17864 Mack Ave. in Grosse Pointe Farms. Their phone number is 313-886-4898.